The Christian bookstore
I hate sounding cynical, but I had the most bizarre experience last night that I have to share... I went to a Christian bookstore...
Now, it's been a while since I've been in one of these large, non-denominational stores, and I have to admit it completely gave me the heebie-jeebies. So what did I run screaming from the store from?
- Being horrified by the massive displays of book series based more on merchandising and brand-name recognition than on quality of writing:
Left Behind,
Purpose Driven,
Prayer of Jabez,
Alpha,
Willow Creek,
First Place (a Christian dieting series), the list goes on: These are series that started with perhaps one or two popular books which on the basis of that expands to bible studies, journals, commentaries, devotionals, wall plaques, calendars, and all manner of things which I personally feel far outreach what it was ever designed to do but is now a simple matter of cashing in on a fad, and using the 'trust' they have created from their first books to flog anything else they feel like, regardless of how unsound it might be.
- Getting disturbed on browsing the 'teen' section to find more books which seem interested in making parents feel their children are chaste and conservative rather than growing as mature, independent-thinking adults, and books which think that 'youthwork' consists of repackaging the same fundamentalist message in secular clothes by using such words as 'extreme' and 'power' and so on. Not to mention the gender-specific books which assume that girls only want relationships and guys only want success and to 'make an impact'.
- Being confronted by more books which seemed to reflect middle-class Western 'success-oriented' and motivational-speak attitudes than those seeking to express a life of humble and sacrificial faith to a loving, mysterious God. I seriously breathed a sigh of relief when i found myself in the stuffy commentary section (up the back of the store!) where I was no longer faced with book covers of smiling, well-dressed Anglo faces surrounded by pastel colours, telling me how I should live my life.
- Confusion at the thousands of books offering quick-fix/6-step/32-day 'solutions' to every problem (Christian or otherwise) under the sun. The mere magnitude of these books makes you wonder how many solutions we have posed so far, each proclaiming to be 'the answer'.
Now don't get me wrong - there is some good stuff in these stores if you filter out the crap. Indeed, I found a few good alternative and prophetic authors lurking here and there on the shelves. It just really frightens me how much nonsense is in there and you can't help but wonder how much of it is more about turning a profit than sharing our own understanding of God to help those who may find it helpful. I guess what terrifies me most is the number of Christians who assume that because something's in a Christian bookstore, it must be true... And because of that how many people give up thinking for themselves and pay money to have someone else do it for them.
Rant over... And I hope you'll excuse me if I do all my book shopping on Amazon for a while!
P.S. Some similar/related thoughts are posted by
Greg over at Emerging Minister, and by
Mark Riddle